“We made 10x more money with GotPhoto”
Esther Gambrell, owner of Shining Star Studios
Finding the Right Sales Solution
There are multiple methods photographers can use to sell their photos, particularly when it comes to school, dance, and sports photography.
While there is the choice of online sales versus offline sales, there is also a number of different third-party providers in the former to select from. However, what never changes is the importance of finding what is the right fit for you and your studio.
That’s why school and sports photographer, Esther Gambrell, decided to test out several online proofing solutions before she committed to using one long-term.
“GotPhoto’s commission pays for itself”
“We tried three other providers extensively: learning their platforms and running at least two large events on their system to gather data and compare apples with apples,” Esther said.
“Each and every time, we ended up returning to GotPhoto and re-hosting the events on GotPhoto because the sales process and customer checkout delivers excellent results.
“While all three other providers have their strengths and use-cases, GotPhoto has the best sales results by far when compared with the others.
“Even though the GotPhoto fees may be a little higher: I would rather pay a higher commission on $1500 in sales than lower commission on $150.
“All this to say: we’ve been around the block with a few other companies thinking we could save a few hundred dollars, but each time, we returned to GotPhoto and made up to 10x more money than with the others.”
Easy Login and Ordering
Reflecting upon how GotPhoto helps achieve these sales results, Esther pointed out just how easy it is for her customers to login and place an order.
“With GotPhoto I get a 90% login rate and a 60-85% order rate. Elsewhere, it can be a 15% login rate and less than 1% order rate. The commission pays for itself.
“Your checkout process is the best. They get an email with their photos in it, login just by clicking a button and place an order. It is so easy.”
“The platform is worth every single cent”
Another big hit for Esther are the communication profiles GotPhoto provides allowing her to send out automated notifications to parents for numerous event triggers, such as when the photos are online, when a coupon is set to expire, and much more.
“I love the communication profiles. Each email I can make them my own in their look and feel and it is like they are coming from me,” Esther added.
“It’s my experience that GotPhoto offers the best end-user experience for parents checking out. After trying to save some money by leaving GotPhoto, I now believe the GotPhoto sales platform itself is worth every single cent!
“If you want to make a profit with GotPhoto, I recommend that you do the hard work to develop a compelling communication profile and create a “no-brainer” price sheet. If you’re frustrated with your profits in GotPhoto, take a look at your process and messaging because more than likely, you just need to tweak some things.”
Book A Call
Curious if you would have the same experience as Esther? Book a time to check in with our team and discuss your studio’s needs. This short 10-minute talk with our experts will allow us to prepare a custom demo to fit your business and answer your most pressing questions.
Using GotPhoto this Fall?
Then we recommend reading up on our Ultimate School Photography guide, which is packed with tips for using GotPhoto and making the most of your studio.
We also recommend our series of Deep Dive webinars that explain key aspects of using GotPhoto such as:
