The Power of Media Days
Learn how to capture powerful, personality-driven images to build client loyalty and boost sales
Vicky Long
Do you want to stand out in a crowded market and build stronger relationships with your clients? It’s time to embrace the power of media days and see the difference it can make for your business!
Media days aren’t just for the big leagues anymore—high schools and travel leagues are jumping on board, and if you’re not offering them, you’re missing out. In this course, Vicky Long, owner of Higher Focus Photography, breaks down how adding media days to your services can set you apart and increase your overall income.
Whether it’s a quick extra pose or a full-on media session, schools and teams are looking for dynamic, personality-driven images to promote their athletes and programs on social media and beyond. Learn how to make media days work for you, create images athletes actually want, and turn them into a profitable part of your photography business.
“Media day sessions can increase your sales and build market demand for all of your products and services.”
What You’ll Learn in This Free Class:
- Media Day Must-Haves: Understand the key elements that make a media day session successful, from setup and execution to using social media to get eyes on your images.
- Simplified Workflow: Vicky shares her easy-to-follow workflow to streamline your media day sessions by demonstrating it during a live shoot with athletes.
- Real-Life Examples: See how teams have used media days to step up their branding and sales, from special themed sessions like birthdays and holidays to a full blown Super Bowl-inspired theme!
- Easy Add-Ons: Learn how you can add media images to any existing session, whether it’s senior portraits, school pictures, or even corporate headshots.
- Working with Sponsors: Discover easy ways to work with sponsors to create media sessions for clients with budget constraints.
- …And more!
“Today, everything we shoot has an opportunity to be a media image from our school pictures, to our senior portraits, to our cap-and-gown portraits, to our senior athletes, to our corporate headshots.”
Why Media Days Matter
“Media days are a key piece of our community engagement, brand awareness, and market demand for new clients as well as existing.”
In a crowded market, standing out is everything—and media days give you the edge. Media days go beyond the usual team and individual shots, letting you create personality-driven images that athletes, parents, and teams actually want to share. From social media posts to banners and promo materials, these dynamic images help boost your visibility and position you as the go-to photographer in your area.
Don’t miss this chance to learn from a photography pro and make your business stand out in the crowd!
Meet Your Host: Vicky Long
Vicky Long is the owner of Higher Focus Photography, a volume photography business based in Woodstock, Illinois. With a unique focus on sports photography, Vicky’s business has thrived by offering high-quality, personalized media images that help schools, teams, and organizations promote their brands. She’s passionate about helping photographers grow their businesses by simplifying workflows and embracing the power of media sessions.
Higher Focus Photography’s media days focus on delivering:
- Professional, high-impact images
- Engaging content for social media
- Increased school and community recognition
- Fast and organized media sessions
Higher Focus partners with schools and teams to provide images that reflect the unique personality and brand image of their program from game day posts and athlete recognition to holiday messages, program birthdays, special events, and more!
